Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the responsive-lightbox-lite domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dh_h3pnt4/sus001.brethummel.com/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dh_h3pnt4/sus001.brethummel.com/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dh_h3pnt4/sus001.brethummel.com/wp-includes/functions.php on line 6114
Episode 65: Building Brand Guidelines - Sussner

EPISODE 65

Building Brand Guidelines

Episode 65

Derek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board.

0:00
0:00

More Episodes Like This

Brand Marketing vs. Brand Design

Derek and Tucker define the line between marketing and design and how they intersect to inform one another.

Building Brand GuidelinesEpisode 65

Derek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board. 

Club Identity SystemsEpisode 64

Derek and Tucker cover what Identity Systems entail and how to discern between internal and external methodologies. 

Navigating Branding With a BoardEpisode 63

Derek and Tucker bring clarity to uniting your company under one cohesive vision.

Putting a Committee TogetherEpisode 62

Derek and Tucker assemble your need-to-know facts when putting together your committee.

The Guiding Principles of Private ClubsEpisode 61

Derek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future. 

How Color Affects PerceptionEpisode 60

Derek and Tucker cover how to best convey your business with color.

Brand EcosystemsEpisode 59

Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole.

6 Types of Brand TransformationEpisode 58

Derek and Tucker dive into 6 distinct types of transformations for a wide range of brands.

Tournament Branding For ClubsEpisode 57

Derek and Tucker discuss designing and delighting your club members with tailored events. 

Brand Promoters & DetractorsEpisode 56

Derek and Tucker discuss how high level promoters increase your NPS and how to turn the tides on your detractors. 

The Loudest Voices in the RoomEpisode 55

Derek and Tucker talk about gathering feedback while prioritizing every voice.

Determining A Primary AudienceEpisode 54

Derek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible.

Branding For ExclusivityEpisode 53

Derek and Tucker discuss the intricate process of naming your brand.

Measuring Brand SuccessEpisode 52

Derek and Tucker discuss how we measure our success in branding and a few key KPIs that help us understand our impact. 

Branding For ExclusivityEpisode 51

Derek and Tucker breakdown how brands can create the perception that they are exclusive and only for a certain type of consumer.

What Makes A Brand SurprisingEpisode 50

Derek and Tucker break down the Sussner formula that we believe leads to a surprising brand.

Breathe Life Into Brand TraditionEpisode 49

Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs.

They Key of Visual DifferentiationEpisode 48

Derek and Tucker break down the importance of differentiating your brand on a visual level.

Branding For Private GolfEpisode 47

Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs.

Dealing With An Identity CrisisEpisode 46

Derek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intentional brand management.

Branding vs MarketingEpisode 45

Derek and Tucker discuss the differences between Branding and Marketing and how to make the two compliment each other.

Build Your Brand's FoundationEpisode 44

A brand's foundation is a critical element in being successful in the long-term.

Building a Constructive Branding ProcessEpisode 43

Derek and Tucker break down the steps required to build the most constructive and meaningful branding process.

What Makes a Brand Relevant?Episode 42

Relevance is a key piece of a brand's identity for creating clarity and connection.

Your Right to WinEpisode 41

Derek and Tucker discuss the “Right to Win” and the odds of your brand's success within your target market.

An Intro to Sub BrandingEpisode 40

Derek and Tucker discuss the nuances of developing sub-branding and strategies.

Conquer Branding FearsEpisode 39

Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand.

Balancing Strategy & DesignEpisode 38

Great strategy is a necessary foundation for great design—and great design brings great strategy to life.

Branding PrioritiesEpisode 37

Branding priorities are the actions and initiatives that shape or enhance a brand's identity, perception, and market position.

Invest in Your BrandEpisode 36

Investing in your brand benefits your company as a competitor in the marketplace, builds trust with customers, increases perception of quality, and drives employee engagement.

Why is Positioning Scary?Episode 35

Narrowing the brand's position is really a strategic decision to focus the brand's offerings, messaging and target audience on a specific niche or segment within the market.

What Are Brand Consultants?Episode 34

Derek and Tucker discuss the importance of hiring expertise with a wider breadth of knowledge than just visuals.

Hire for Brand FitEpisode 33

Hiring people that fit your brand is key in order to maintain brand authenticity, positive culture, and consistent messaging.

Your Brand’s Stance MattersEpisode 32

Your stance can help define your brand from a core level and make branding, hiring, and marketing not only easier, but more meaningful.

Levels of Executing a Brand RefreshEpisode 31

If you have a brand strategy in place, how do you execute it?

The Role of Features & BenefitsEpisode 30

Derek and Tucker discuss the importance of features and benefits within the context of branding, selling, and marketing your products and services.

Should You Listen To or Lead Your Customers?Episode 29

Within the challenge of any rebrand is the challenge of managing customers' perception of change.

Managing a Brand TransformationEpisode 28

Episode 28 discusses the highlights and challenges of rolling out a new brand, both internally and externally.

Living Your BrandEpisode 27

Your brand is not this shiny trophy on the shelf. It is something that you are molding every single day.

What Makes a Brand Authentic?Episode 26

Season 2 starts off with a discussion about building authentic brand experiences, both internally and externally.

Reviewing your Competition's CreativeEpisode 25

Derek and Tucker discuss the process of reviewing your competitors' creative strategy to better position your brand within the market.

Interviewing your Audience for InsightsEpisode 24

This episode details the process and benefits of interviewing your audience as part of the branding process.

Assumption ReversalEpisode 23

Derek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding.

Developing vs. Amplifying a BrandEpisode 22

Another way to say it is, development is building and crafting your brand story, and amplification is then telling it.

Refreshing a Sporting Goods BrandEpisode 21

This episode shares the steps behind Sussner’s work in refining the Shock Doctor brand.

Defining PerceptionEpisode 20

Derek and Tucker discuss the positive and negative impacts of brand perception.

What is a Brand?Episode 19

Derek and Tucker discuss what defines a brand and what makes them successful.

Branding Golf Courses vs Golf ClubsEpisode 18

Derek and Tucker further hone in on golf course design.

Refreshing a Golf CourseEpisode 17

Derek and Tucker discuss the bar for golf course design – and how to push past it.

Let’s Talk Taglines Episode 16

Derek and Tucker talk taglines in today's episode.

Refreshing an Athletic DepartmentEpisode 15

Derek and Tucker sit down today to discuss what logos mean within branding.

Branding a Club Episode 14

Derek and Tucker discuss how to brainstorm branding a club.

An Intro to Internal Branding Episode 13

Derek and Tucker discuss the power behind internal branding.

The Value of Stereotyping Episode 12

Derek and Tucker sit down today to discuss the meaning of stereotyping within the branding world.

We’re on a Mission Episode 11

This episode digs into the rallying cry for the greatness your team is going to accomplish.

Aren’t Brands Just Logos? Episode 10

Derek and Tucker sit down today to discuss what logos mean within branding.

The Business You Are Really In Episode 09

Derek and Tucker sit down today to discuss how to discover what business you are really in to better understand your mission statement.

Clarity of Vision Episode 08

Derek and Tucker discuss the importance of looking ahead towards the big picture to better hone the purpose behind what we do in the now.

Branding B-2-B Environments Episode 07

Derek and Tucker discuss the Branding of Spaces.

It’s All in the Name Episode 06

Derek and Tucker discuss what a name can say - and not - about your company.

Delving Into Branding Data Episode 05

Derek and Tucker jump into the discovery phase of branding before it hits the drawing board. 

Content Made Meaningful Episode 04

Today Derek and Tucker discuss the concepts within content and its common misconceptions such as the phrase "Content is King."

Visuals That Take The Cake Episode 02

Derek and Tucker sit down to discuss visual impact and what that could mean for your brand. 

Are You Different or Distinct? Episode 01

It's not about being the only option, it's about being the right option. Join Derek and Tucker as they discuss Differentiation & Distinction.

Close