SHOCK DOCTOR
Refining a brand to increase recognition and credibility.
The Challenge
Shock Doctor is the number one mouthguard brand globally, with over 25 years of sporting goods product innovation. But with an acquisition of the brand, new leadership, and a change in the marketing team, Shock Doctor’s brand and its assets had grown fragmented.
The Solution
Defined guidelines for the brand to assist their internal team and their outside marketing partners in executing their retail, product packaging, marketing and advertising.
A story of confidence, relatability, & dependability.
New photography, a refined brand voice, fine-tuned look, cohesive merchandising, and ad campaigns helped Shock Doctor communicate their performance-driven approach, and improve their connection to and engagement with customers.
