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{"id":1277,"date":"2022-01-14T16:10:00","date_gmt":"2022-01-14T16:10:00","guid":{"rendered":"https:\/\/sus001.brethummel.com\/work\/nyit-2\/"},"modified":"2022-05-24T10:33:18","modified_gmt":"2022-05-24T15:33:18","slug":"pointc","status":"publish","type":"page","link":"https:\/\/sus001.brethummel.com\/work\/pointc\/","title":{"rendered":"Point C"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":34,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1277","page","type-page","status-publish","hentry"],"acf":{"content_blocks":[{"acf_fc_layout":"block_hero","hero_content":{"image":{"image":1278,"tint":false,"anchor":"top"},"video":{"poster":null,"mp4":null,"webm":null,"tint":false},"content":{"title":"Point C","subhead":""},"buttons":null},"hero_slides":null,"custom_class":"","hero_settings":{"style":"casestudy","background":"image","orientation":"left","include_button":false}},{"acf_fc_layout":"block_text","text_content":"

Branding a technology that stands for choice.<\/h3>","text_content2":"

The Challenge<\/h4>\r\nAs a new, innovative product for its market, Point C needed to be developed from the ground up to align with the parent company\u2019s master brand and Mission while still standing successfully as its own brand.\r\n

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Confidently moving people in a complex, modern world.<\/h3>","text_content2":"Post-launch, Point C has attracted some of the world\u2019s most prominent organizations and helped thousands of people successfully relocate to new cities. With customization and support, Point C moves people from point A to C.","text_buttons":null,"custom_class":"","text_settings":{"style":"two-col","background":"bkgnd-white|light","align_text":"left","pair_with":[],"include_button":false},"text_columns":{"settings":{"wrap":"controlled","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"top","col_two":"top"}}}]},"yoast_head":"\nPoint C - Sussner<\/title>\n<meta name=\"description\" content=\"Point C has attracted some of the world\u2019s biggest organizations and helped hundreds of thousands of people successfully relocate cities. 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