Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the responsive-lightbox-lite domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dh_h3pnt4/sus001.brethummel.com/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dh_h3pnt4/sus001.brethummel.com/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dh_h3pnt4/sus001.brethummel.com/wp-includes/functions.php on line 6114
{"id":2446,"date":"2022-06-06T08:34:37","date_gmt":"2022-06-06T13:34:37","guid":{"rendered":"https:\/\/sus001.brethummel.com\/?page_id=2446"},"modified":"2023-04-24T15:13:58","modified_gmt":"2023-04-24T20:13:58","slug":"game-one","status":"publish","type":"page","link":"https:\/\/sus001.brethummel.com\/work\/game-one\/","title":{"rendered":"Game One Case Study"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":34,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2446","page","type-page","status-publish","hentry"],"acf":{"content_blocks":[{"acf_fc_layout":"block_hero","hero_content":{"image":{"image":2476,"tint":false,"anchor":"middle"},"video":{"poster":null,"mp4":null,"webm":null,"tint":false},"content":{"title":" ","subhead":""},"buttons":null},"hero_slides":null,"custom_class":"","hero_settings":{"style":"casestudy","background":"image","orientation":"left","include_button":false}},{"acf_fc_layout":"block_text","text_content":"

Unifying 8 Sports organizations into one new brand.<\/strong><\/span><\/h2>\r\n

In the two years following the launch of the new brand, Game One\u00ae grew by $50 M, realized a 30% increase in revenue, and became the 2nd largest athletic supply provider in the industry.<\/span><\/em><\/h3>","text_content2":"

The Challenge<\/h4>\r\nWith passionately divided customers and employees, none of the existing brands could communicate national unity, promote premium value, establish differentiation, generate meaningful inspiration, or attract \u201cright-fit\u201d acquisition opportunities to the organization.\r\n\r\n \r\n

The Solution<\/h4>\r\nTo achieve the success they desired, a new brand with team sports focused guiding principles, messaging, visuals, and name was needed in order to create one national powerhouse capable of disrupting the market. <\/span>We worked with leadership to create a brand that resonated with employees and told the story of what customers really want from them: Unity.\r\n\r\nASK US HOW WE DID IT\u00a0<\/a>","text_buttons":null,"custom_class":"","text_settings":{"style":"two-col","background":"bkgnd-white|light","align_text":"left","pair_with":["below"],"include_button":false},"text_columns":{"settings":{"wrap":"controlled","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"top","col_two":"top"}}},{"acf_fc_layout":"block_fullimage","fullimage_images":{"image":2453,"mobile_image":null},"fullimage_carousel":null,"fullimage_caption":"","fullimage_video":{"settings":{"style":"oembed"},"oembed":null,"image":null,"url":""},"fullimage_content":"","fullimage_buttons":null,"fullimage_display":{"custom_class":""},"fullimage_settings":{"style":"image","background":"bkgnd-white|light","align_text":"center","include_button":false,"full_width":true,"include_caption":false,"scale":false}},{"acf_fc_layout":"block_textimage","textimage_image":{"image":2485,"style":"rect","anchor":"middle"},"textimage_lottie":{"background":null,"lottie":null,"style":"full"},"textimage_video":{"video":null,"style":"widescreen"},"textimage_slides":{"style":"rect","slides":null},"textimage_caption":"","textimage_content":"

The Result<\/h2>\r\nThe newly branded Game One now has a unified story, a unique position in the marketplace, and a new brand to help them grow. Post launch, the brand has almost doubled its amount of acquisitions and created waves in the branded athletic apparel and equipment industry.","textimage_buttons":null,"custom_class":"","textimage_settings":{"style":"image","background":"bkgnd-white|light","orientation":"right","align_text":"left","include_button":false},"textimage_carousel":{"captions":false,"arrows":false},"textimage_captions":{"captions":false},"textimage_columns":{"configuration":"equal"}},{"acf_fc_layout":"block_gallery","gallery_images":[{"image":2451,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2450,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2579,"settings":{"type":"image","span":"2"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false}],"gallery_words":{"words":""},"custom_class":"","gallery_settings":{"style":"columns","background":"bkgnd-white|light","words":false,"links":false},"gallery_columns":{"columns":"2","full_width":true,"gutters":true,"alignment":"left"}},{"acf_fc_layout":"block_gallery","gallery_images":[{"image":2568,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2567,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2566,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2565,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2564,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2563,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2581,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2573,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2574,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2576,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2577,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2578,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false}],"gallery_words":{"words":""},"custom_class":"","gallery_settings":{"style":"bricklayer","background":"bkgnd-light|light","words":false,"links":false},"gallery_columns":{"columns":3,"full_width":false,"gutters":true,"alignment":"left"}},{"acf_fc_layout":"block_gallery","gallery_images":[{"image":2449,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2589,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2590,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2594,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2483,"settings":{"type":"image","span":"2"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2593,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2591,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2640,"settings":{"type":"image","span":"2"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2642,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2592,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2488,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2643,"settings":{"type":"image","span":"1"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false},{"image":2651,"settings":{"type":"image","span":"2"},"link":{"link_title":"","link_url":null,"link_anchor":""},"vimeo_url":"","autoplay":false}],"gallery_words":{"words":"Brand Creation"},"custom_class":"","gallery_settings":{"style":"columns","background":"bkgnd-white|light","words":false,"links":false},"gallery_columns":{"columns":"2","full_width":true,"gutters":true,"alignment":"left"}},{"acf_fc_layout":"block_accordion","accordion_categories":[{"category":"Testimonials","content":[{"acf_fc_layout":"block_text","text_content":"Sussner\u2019s powerful team helped take our company to the next level! The Game One brand is making significant inroads into our industry.\r\n\r\n\u2014 Jayme Wisely, <\/b>President & CEO, Game On<\/em>e","text_content2":"","text_buttons":null,"custom_class":"","text_settings":{"style":"one-col","background":"bkgnd-white|light","align_text":"left","pair_with":[],"include_button":false},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}},{"acf_fc_layout":"block_text","text_content":"The Sussner team immersed themselves in learning our business, and their research and diligence were leveraged in all key decisions along the journey. Responses from internal audiences have been positive and inspirational. Externally, there has been a lot of interest in learning who Game One is, wanting to do business with Game One and many wanting to join our team! Working with Sussner has been a delight and we are very proud of the Game One brand.\r\n\r\n\u2014 Andrea Ponto,\u00a0 <\/strong>Chief Marketing Officer, Game One<\/em>","text_content2":"","text_buttons":null,"custom_class":"","text_settings":{"style":"one-col","background":"bkgnd-white|light","align_text":"left","pair_with":["above"],"include_button":false},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}}],"subcategories":null}],"custom_class":"","accordion_settings":{"style":"cols-1","background":"bkgnd-white|light","behavior":["open"],"subcategories":false}}]},"yoast_head":"\nGame One Case Study - Sussner<\/title>\n<meta name=\"description\" content=\"To unify existing and future ASB sports acquisitions with a single brand that supports, encourages, and energizes customers and consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sus001.brethummel.com\/work\/game-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game One Case Study - Sussner\" \/>\n<meta property=\"og:description\" content=\"To unify existing and future ASB sports acquisitions with a single brand that supports, encourages, and energizes customers and consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sus001.brethummel.com\/work\/game-one\/\" \/>\n<meta property=\"og:site_name\" content=\"Sussner\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-24T20:13:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sus001.brethummel.com\/work\/game-one\/\",\"url\":\"https:\/\/sus001.brethummel.com\/work\/game-one\/\",\"name\":\"Game One Case Study - Sussner\",\"isPartOf\":{\"@id\":\"https:\/\/sus001.brethummel.com\/#website\"},\"datePublished\":\"2022-06-06T13:34:37+00:00\",\"dateModified\":\"2023-04-24T20:13:58+00:00\",\"description\":\"To unify existing and future ASB sports acquisitions with a single brand that supports, encourages, and energizes customers and consumers.\",\"breadcrumb\":{\"@id\":\"https:\/\/sus001.brethummel.com\/work\/game-one\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sus001.brethummel.com\/work\/game-one\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sus001.brethummel.com\/work\/game-one\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Work\",\"item\":\"https:\/\/sus001.brethummel.com\/work\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Game One Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sus001.brethummel.com\/#website\",\"url\":\"https:\/\/sus001.brethummel.com\/\",\"name\":\"Sussner\",\"description\":\"Brands Made Meaningful\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sus001.brethummel.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Game One Case Study - Sussner","description":"To unify existing and future ASB sports acquisitions with a single brand that supports, encourages, and energizes customers and consumers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sus001.brethummel.com\/work\/game-one\/","og_locale":"en_US","og_type":"article","og_title":"Game One Case Study - Sussner","og_description":"To unify existing and future ASB sports acquisitions with a single brand that supports, encourages, and energizes customers and consumers.","og_url":"https:\/\/sus001.brethummel.com\/work\/game-one\/","og_site_name":"Sussner","article_modified_time":"2023-04-24T20:13:58+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sus001.brethummel.com\/work\/game-one\/","url":"https:\/\/sus001.brethummel.com\/work\/game-one\/","name":"Game One Case Study - Sussner","isPartOf":{"@id":"https:\/\/sus001.brethummel.com\/#website"},"datePublished":"2022-06-06T13:34:37+00:00","dateModified":"2023-04-24T20:13:58+00:00","description":"To unify existing and future ASB sports acquisitions with a single brand that supports, encourages, and energizes customers and consumers.","breadcrumb":{"@id":"https:\/\/sus001.brethummel.com\/work\/game-one\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sus001.brethummel.com\/work\/game-one\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sus001.brethummel.com\/work\/game-one\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Work","item":"https:\/\/sus001.brethummel.com\/work\/"},{"@type":"ListItem","position":2,"name":"Game One Case Study"}]},{"@type":"WebSite","@id":"https:\/\/sus001.brethummel.com\/#website","url":"https:\/\/sus001.brethummel.com\/","name":"Sussner","description":"Brands Made Meaningful","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sus001.brethummel.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sus001.brethummel.com\/wp-json\/wp\/v2\/pages\/2446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sus001.brethummel.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sus001.brethummel.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sus001.brethummel.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sus001.brethummel.com\/wp-json\/wp\/v2\/comments?post=2446"}],"version-history":[{"count":10,"href":"https:\/\/sus001.brethummel.com\/wp-json\/wp\/v2\/pages\/2446\/revisions"}],"predecessor-version":[{"id":3481,"href":"https:\/\/sus001.brethummel.com\/wp-json\/wp\/v2\/pages\/2446\/revisions\/3481"}],"up":[{"embeddable":true,"href":"https:\/\/sus001.brethummel.com\/wp-json\/wp\/v2\/pages\/34"}],"wp:attachment":[{"href":"https:\/\/sus001.brethummel.com\/wp-json\/wp\/v2\/media?parent=2446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}